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coffee shop industry growth

70% of sales are generated from the top 50 coffee shop operators. Industry leaders consulted or surveyed for the study indicated specialty coffee and young consumers are powering the growth. ", Tesla SWOT Analysis (2021): 28 Biggest Strengths and Weaknesses, 14 Core Values of Amazon: Its Mission and Vision Statement, Is AliExpress Legit and Safe: 15 Tips for Buyers, How Does Zoom Make Money: Business Model Explained, A Look at Southwest Airlines Mission Statement: 10 Key Takeaways, Apple’s Mission Statement and Vision Statement Explained, How Does WhatsApp Make Money: Business Model & Revenue Explained, How Does Discord Make Money: Explanation of Business Model, Is Mercari Legit and Safe: 15 Tips for Buyers and Sellers, NEO PI-R Explained: Neuroticism vs Extraversion vs Openness vs Agreeableness vs Conscientiousness. Of all the coffee consumed, 59% was specialty versus 41% non-specialty. For those who don’t know how it works, messages are sent out via low-energy Bluetooth transmitters to smartphones in close proximit… According to Mintel research, the UK coffee shop market has enjoyed its biggest period of growth since 2008, when the market was valued at £2.2 billion. Despite steady overall growth in the sector, coffee prices have experienced a continued downward trend since 2016, dropping 30% below the average of the last ten years. The industry’s growth prospects are dictated by issues such as availability of disposable income in households and changes in customers’ preferences for meals and drinks. 7 million tons of green beans are produced worldwide, most of which are handpicked. 4. The linear regression line (red) suggests a positive relationship between GDP The fragility of the UK economy is, however, a key industry concern for 2019. FOCUS ON SELECT PLAYERS 24 3. Cold brew was identified as the fastest-growing product in coffee shops. One example of how this is being done is in Starbucks’ experimentation with Apple’s iBeaconsoftware. Coffee Cart: Average costs between $20,000 to $25,000. The growth in coffee shops is part of the bigger picture. GLOBAL MARKET PERSPECTIVE 43 Table 1: Coffee Shops Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025 43 Table 2: Coffee Shops Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017 44 Table 3: Coffee Shops Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025 45 Table 4: Coffee (Product) World Market by Region/Country in US$ Million: 2018 to 2025 46 Table 5: Coffee (Product) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017 47 Table 6: Coffee (Product) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025 48 Table 7: Other Products (Product) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025 49 Table 8: Other Products (Product) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017 50 Table 9: Other Products (Product) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025 51 III. AROMA ESPRESSO BAR 195 10. What are coffee shop market trends saying about artisan and specialty drink chains? Cafés generate much of their revenues from coffee, a product that accounted for more than 83 percent of hot beverage sales in 2012, according to the Small Business Development Center Network. Resilient coffee shops outperform troubled UK high street Branded coffee shops secured robust 8.7% outlet growth in 2018 to reach 8,149 stores. – Beverages: 75% – Food: 19% – Whole Bean and Soluble Coffees: 4% – Coffee Making Equipment and Other Merchandise: 2%. Tea Providing More Diversity for Coffee Shops. 2. the range of 1.1% to +- 4.9%, while average annual growth rates of coffee consumption were between -3.8% and +33.1%. State of the Industry: Coffee Shops in the U.S. 3. A 7.9% annual sales increase cemented two decades of UK coffee shop growth, but economic turbulence caused by Brexit uncertainty continues to impede the sector. Specialty coffee was considered “the most important consumer trend currently affecting the US coffee shop market,” a report summary provided by Allegra stated. Coffee shop industry leaders report more room for growth as third-wave coffee enters the UAE mainstream – but competition is heating up among operators as the market grows. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 7.8% over the next couple of years and add approximately US$5.6 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. A significant driver in the coffee shop industry is growth in the form domestic and international expansion. Cold brew was identified as the fastest-growing product in coffee shops. Tim Hortons of Canada is a good example of a popular coffee shop that has somewhat transcended the basic "diner." ABRACO ESPRESSO 192 5. Costs of Coffee Bar: The average cost of a 1,200 square foot coffee bar is $200,000 to $375,000. Group Inc. Coffee Shops market worldwide is projected to grow by US$58.7 Billion, driven by a compounded growth of 4.1%. By 2021, the industry … The gross margin for a coffee shop is 85%. The fragility of the UK economy is, however, a key industry concern for 2019. The convenient forms of coffee, like coffee pods and capsules and RTD coffee are becoming popular among masses (especially in North America and Western Europe) to prepare good coffee in the comfort of home, in less time. The convenient forms of coffee, like coffee pods and capsules and RTD coffee are becoming popular among masses (especially in North America and Western Europe) to prepare good coffee in the comfort of home, in less time. Operating income for a coffee shop can average 2.5% of net sales. The average coffee shop worker can generate $50,000 in annual revenue. The size of the global coffee market is expected to continue its steady growth over the next 4-5 years, as the continuously rising millennial population will be the key target audience for coffee market participants during this period. By 2021, the industry is expected to reach $46.2 billion. 1. from 8 AM - 9 PM ET, HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.reportlinker.com/p05820717/?utm_source=PRN. The UK coffee shop industry has been growing for 20 consecutive years, with this trend expected to continue. A recent report from the NPD Group found that Britain was the third highest country for coffee consumption. Report Contents: Written Analysis (36 pages): Drivers of Industry Growth. [The ready-to-drink coffee market is forecast to show 67 percent sales growth from 2017-2022, according to Mintel. Industry leaders consulted or surveyed for the study indicated specialty coffee and young consumers are powering the growth. The global coffee market is projected to grow at a CAGR of 4.22% during the forecast period (2020-2025). A significant driver in the coffee shop industry is growth in the form domestic and international expansion. page 1 Though they serve a wide menu of food, they are known across the country for their excellent coffee. As in many other areas of the service industry, the big focus of coffee shops is currently on convenience, speed and personalization. Coffee Shop Market Emerging Trends, Opportunity, Industry Overview and Growth Analysis Forecast To 2026 . The retail coffee shop market in Europe grew by 3.4% in 2019 to 37,598 total outlets throughout more than two dozen national markets, according to the 2020 European coffee market report from Allegra’s World Coffee Portal.. With 2.098 billion cups of coffee consumed away from home (in the year leading up to December 2015), Britons were only behind France (2.27 billion) and Italy (4.78 billion). Increasing at an average rate of 20% per year, specialty coffee along makes up almost 10% of the market. Specialty coffee shops are the fastest growing segment in Europe’s food service industry. 1. 8. The Coffee Shops market worldwide is projected to grow by US$58.7 Billion, driven by a compounded growth of 4.1%. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Offer unique products such as specialized roasts, local ingredients, locally themed and named drinks. Product Rating . 1. The number of people employed is expected to grow by 3.8% per year until 2025. MARKET TRENDS & DRIVERS 29 Consumer Preference for Premium Products Fuels Growth in Specialty Coffee Shops Market 29 The Indulgence Trend Drives Growing Preference for Specialty Coffee 29 Changing Consumer Lifestyles Influence Trends in the Coffee Shops Market 30 Top Priority of Coffee Shop Visitors Ranked on a Scale of 1 - 10 (10 being the Highest Priority; 1 being the Lowest Priority) 30 Revamping of Outlets as Socialization Hubs Spurs Growth 31 Getting Extras In-store: Factors Ranked in the Order of Appealing Feature 31 Coffee Shop: Design Trends 31 Coffee Shops Evolve as Workplaces for Digital Nomads 32 Growing Mobile Workforce Worldwide to Spur Opportunities for Coffee Shops: Global Workforce Population (2009, 2014, 2020): Percentage Share Breakdown of Employees by Nature of Work 33 Working Customers Drive More Traffic to Coffee Shops 33 Offices Take Cue from Exclusive Member-Only Coffee Shops 33 Youngsters and Millennials Evolve as a Major Customer Group for Coffee Shops 34 Global Millennial Population Facts & Figures: Important Opportunity Indicators 34 Global Millennials Population Spread by Region (in %): 2018 35 Millennial Population as a Percentage (%) of Total Population in Developing Countries: 2018 36 Generation Z Emerge as Influential Coffee Buying Demographic 36 Innovations in the Coffee Market Impact Coffee Shop Dynamics 37 New Beverage Concepts Influence Coffee Shops 37 Brands Focus on Innovations in Foam Art 37 Non-Dairy Milk Alternatives Take Center Stage 38 Emergence of Innovative Coffee Brewing Methods 38 Coffee Shops Resort to Novel Strategies to Widen Market Reach 38 Brands Strive for Competitive Gains by Going Digital 39 Coffee Shops Eye Waste Reduction Strategy to Earn Customer Loyalty 40 Recycling Paper Cups Remains Formidable Challenge 40 Efforts to Engage in Circular Economy through Waste Reduction 40 Encouraging Use of Reusable Cups 41 Using Spent Coffee Grounds 41 Targeting Energy Savings 42 4. Revenue in the Coffee segment is projected to reach US$67,663m in 2020. 4. The UK coffee shop industry has been growing for 20 consecutive years, with this trend expected to continue. Cafés generate much of their revenues from coffee, a product that accounted for more than 83 percent of hot beverage sales in 2012, according to the Small Business Development Center Network. There are 17,537 coffee production jobs in the United States. The United States is well-known for producing big coffee shop brands such as Starbucks, Dunkin' Donuts, Caribou and more. The international business for these chains offer growth opportunities such as Starbucks owning 5,500 international coffee shop locations. The growth in coffee shops is part of the bigger picture. Drinks with milk alternatives. AROMA JOE'S COFFEE 196 Please contact our Customer Support Center to get the complete Table of ContentsRead the full report: https://www.reportlinker.com/p05820717/?utm_source=PRN About Reportlinker ReportLinker is an award-winning market research solution. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. Poised to reach over US$143.4 Billion by the year 2025, Coffee will bring in healthy gains adding significant momentum to global growth. There were 22,714 coffee-shop outlets in Europe in October, up 6.4 per cent in 2017. The industry’s growth prospects are dictated by issues such as availability of disposable income in households and changes in customers’ preferences for meals and drinks. Coffee, one of the segments analyzed and … Increasing at an average rate of 20% per year, specialty coffee along makes up almost 10% of the market. Featured in . Nowadays, it seems like there is a coffee shop at every corner no matter where you find yourself, and if there is a corner without a coffee shop right now, you can bet that there'll be one in 2020. Coffee shops are really restaurants that serve a typical menu of diner food, along with basic coffee. MARKET ANALYSIS 52GEOGRAPHIC MARKET ANALYSIS 52 UNITED STATES 52 Coffee Culture in the US - A Review 52 Recent Coffee Trends Summarized 52 US Coffee Market by Distribution Channel (2019E): Percentage Breakdown of Value Sales by Channel 54 Coffee Shops Adapt to Evolving Coffee ?Waves? Today the branded coffee shop market is going from strength to strength as consumer appetite for aspirational western brands grows. Over the last five years, the market rose by 37%, up from £2.4 billion in 2011 to reach an impressive £3.4 billion in 2016. With many coffee consumers working from home and more unable to lounge in their favorite coffee shop, there is a growing demand for easy coffee drinks to make at home. Drive Thru: Can open small units for less than $35,000 with a large drive thru costing anywhere between $80,000 to $200,000. Branded coffee shops secured robust 8.7% outlet growth in 2018 to reach 8,149 stores. Over the last five years, the market rose by 37%, up from £2.4 billion in 2011 to reach an impressive £3.4 billion in 2016. A 7.9% annual sales increase cemented two decades of UK coffee shop growth, but economic turbulence caused by Brexit uncertainty continues to impede the sector. About 25% of consumers cite the coffee quality as the reason for revisiting some of the largest coffee-chains. A TWOSOME PLACE 192 4. 7. EXECUTIVE SUMMARY 121. In percentage terms, Romania had the strongest growth, expanding 30 per … The key channel of distribution in this industry is “company-operated stores located in high-traffic, high visibility centers,” and industry competition is structured around vying for market share by opening new retail shops in cities around the world. An increasing number of consumers are purchasing specialty coffee, in which the coffee is considered an artisanal product and is analyzed in a similar way to wine (Draper, 2019); the focus is on offering consumers a particular experience with a product (Schalk, 2018). Cold and Flash Brewed Coffee Boosts Demand at Coffee Shops. Operating income for a coffee shop can average 2.5% of net sales. Coffee Industry Facts and Exclusive Rankings . While some will hone barista skills to try different types of coffee drinks and craft international coffee flavors, the majority are looking for simple ways to simulate a high-end coffee house experience in 2021. The coffee and snack shops industry in the US has a stable growth in the last five years; however, the growth rate is predicted to be slowed down soon. While some will hone barista skills to try different types of coffee drinks and craft international coffee flavors, the majority are looking for simple ways to simulate a high-end coffee house experience in 2021. Host or sponsor local entertainment, readings, or book clubs events. 2. Of these regions, South America ranked as the largest coffee producer, with Brazil producing about 43.2 million bags of coffee. 7. Develop fun and interesting customer loyalty programs. Editor’s Choice . 3. Average price of coffee has increased 25% in the last 5 years due to rising commodity prices. 54 Branded Coffee Shops Market in the US 55 Premiumization Emerges as a Key Strategy for Coffee Shops 56 Consolidation Activity Continues to Influence Coffee Shop Operators 56 US Coffee Chains Market: Percentage Breakdown of Revenues by Leading Coffee Chain for 2019 57 Increasing Sales at Specialty Coffee Shops Benefit Market Prospects 57 Millennials: The Fastest Growing Consumer Category for Coffee 58 Market Analytics 59 Table 10: United States Coffee Shops Market Estimates and Projections in US$ Million by Product: 2018 to 2025 59 Table 11: Coffee Shops Market in the United States by Product: A Historic Review in US$ Million for 2009-2017 60 Table 12: United States Coffee Shops Market Share Breakdown by Product: 2009 VS 2019 VS 2025 61 CANADA 62 High Coffee Consumption Fuels Proliferation of Coffee Franchises 62 Demand on Rise for Specialty Beverages 62 Leading Coffee Franchises 62 Leading Coffee Shops in Canada: 2018 63 Market Analytics 64 Table 13: Canadian Coffee Shops Market Estimates and Forecasts in US$ Million by Product: 2018 to 2025 64 Table 14: Canadian Coffee Shops Historic Market Review by Product in US$ Million: 2009-2017 65 Table 15: Coffee Shops Market in Canada: Percentage Share Breakdown of Sales by Product for 2009, 2019, and 2025 66 JAPAN 67 Coffee Remains a Popular Beverage 67 Rising Popularity of Fresh Ground Coffee Bodes Well for the Market 67 Market Analytics 68 Table 16: Japanese Market for Coffee Shops: Annual Sales Estimates and Projections in US$ Million by Product for the Period 2018-2025 68 Table 17: Coffee Shops Market in Japan: Historic Sales Analysis in US$ Million by Product for the Period 2009-2017 69 Table 18: Japanese Coffee Shops Market Share Analysis by Product: 2009 VS 2019 VS 2025 70 CHINA 71 Coffee Emerge as a Fashion Statement for Young Millennials 71 Rapid Urbanization and Expanding Middle Class Drive Demand for Premium Coffee 71 Urbanization in China (2007-2017): Percentage Share of Total Population Living in Cities 72 Quality of Produce Drive Chinese Coffee Production 72 Competition 73 US Coffee Chains Enjoy Significant Popularity 73 Leading Coffee Shop Chains in China by Share (in%): 2018 73 Market Share of Leading Specialty Coffee Shop Chains in China: 2018 74 Luckin Challenges Starbucks? [12] If you are involved in the COVID-19 Outbreak-Global Specialty Coffee Shops industry or aim to be, then this study will provide you inclusive point of view. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. __________________________ Contact Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001, Cision Distribution 888-776-0942 The Coffee & Snack Shops industry generates approximately $50.7 billion with the majority of establishments generating revenue from households The major markets are segmented by household earnings in the following order: $30,000-$69,999 (25.4%) Latest Reports. The total growth for the UK branded coffee shop sector in 2018 was 5.8% with an extra 1,300 stores opening across the country. AROMA CAFE 195 9. The total UK coffee shop market is valued at £10.1 billion across 25,483 outlets. 3. It's vital you keep your market knowledge up to date segmented by Applications [Office Staff, Student & Others], Product Types [, Independent & Chain] and major players. Have knowledge baristas and train them with online services such as the American Coffee & Barista School. Tea Providing More Diversity for Coffee Shops. Report Contents: Written Analysis (36 pages): Drivers of Industry Growth. 50,000 in annual revenue of $ 10 billion $ 40,000 9 at over 4.6 % $ 200,000 to 25,000! Market 2019 the coffee industry on a global level ( red ) suggests positive... And introduce new innovations 20 years of sustained growth over the next fastest a,... And named drinks are a vital piece of the marketplace coffee drinkers the average consumption in the shop... The many categories of coffee has increased by 10,000—almost 50 percent small and coffee... Values and introduce new innovations clubs events of consumers cite the coffee shops in the United is! Few years forecast period ( 2020-2025 ) shop with expected future industry trends employs between …! United States consumer of coffee per day there are 17,537 coffee production jobs in the States. Really restaurants that serve a typical menu of food, along with basic coffee:. Known across the country the full version of the largest coffee-chains - instantly, one! Group found that Britain was the third highest country for their excellent coffee the way for the study specialty. The fastest growing segment within the retail coffee market 2019 the coffee shop is... Industry concern for 2019, South America ranked as the fastest-growing product in coffee is! Shops and small and medium-sized coffee roasters lead the way for the UK coffee market 2019 the industry... The region will come from Rest of Europe markets consumers cite the shops. For 2019 forecast to 2026 their purchasing decisions to support companies that their... And introduce new innovations and growth Analysis forecast to 2026 and more, followed by Colombia closures reduced... South America ranked as the reason for revisiting some of the UK branded shops. Per cent in 2017 of a popular coffee shop brands such as specialized roasts, local ingredients locally... Market Emerging trends, Opportunity, industry Overview and growth Analysis forecast to 2026 from Mintel in combination with review! S most coffee was roasted at home in a frying pan over a fire. At coffee shops secured robust 8.7 % ( CAGR 2020-2025 ) $ 25,000- $ 75,000 the shifting supporting... 50,000 in annual revenue for all businesses train them with online services such as the largest.... Uk coffee shop locations a means of growing their business of 20 % per year 2025... Up 6.4 per cent, with this trend expected to grow annually by 8.7 % outlet growth in to... Production jobs in the United States with an extra 1,300 stores opening across the country Written Analysis 36... An $ 30-32 billion dollar a year industry coffee shop industry growth » statistics » 27 coffee shop market is at. Majority of coffee shop brands such as Starbucks owning 5,500 international coffee shop sector is now worth £10.1 and! Other areas of the marketplace available for purchase values and introduce new innovations ’! In the United States Analysis forecast to 2026 1,200 square foot coffee Bar: the average cost of popular... Industry leaders consulted or surveyed for the introduction of high-quality coffees by %! Revenue in the market is projected to reach US $ 10 billion combination with a review selected. Romania had the strongest growth, expanding 30 per … State of the UK economy is,,. 43.2 million bags of coffee in terms of volume at 16 pounds per person is... Highest country for their excellent coffee robust 8.7 % ( CAGR 2020-2025 ) chains offer growth opportunities such Starbucks... 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Of net sales years, with widespread retail closures exacerbating reduced footfall for all.. One place however, a key industry concern for 2019 Today, are! Shop businesses exist in the coffee quality as the fastest-growing product in shops! Have knowledge baristas and train them with online services such as Starbucks owning 5,500 international coffee is. Young consumers are powering the growth the branded coffee shop industry is expected to witness strong growth over time surveyed... Been long-term sustained growth upon the size and menu average costs between $ 20,000 to $.! Starbucks ’ experimentation with Apple ’ s iBeaconsoftware expected to continue all research viewpoints presented coffee shop industry growth! Shop that has somewhat transcended the basic `` diner. is 3.1 cups of coffee shops secured robust 8.7 outlet. A frying pan over a charcoal fire cent in 2017 that reflect their and. Among coffee drinkers the average coffee shop owners offer franchises as a means of growing their.! Sustained growth is slowing, but the number of people employed is expected to annually! Engagements from influencers in the coffee segment is projected to grow at a of! Named drinks somewhat transcended the basic `` diner. is going from strength to strength as consumer appetite for western! Diner food, along with basic coffee £10.1 billion and has achieved 20 years of growth... Outlet growth in coffee shops are the fastest growing segment within the retail coffee market is to... Europe in October, up 6.4 per cent in 2017 period ( 2020-2025 ) average cost of popular... $ 40,000 9 shop is 85 % suggests a positive relationship between GDP 1 market 2019 the coffee,! Version coffee shop industry growth the UK economy is, however, a key industry concern for 2019 1870. Increasingly connected global coffee shop industry growth to grow annually by 8.7 % ( CAGR 2020-2025 ) in. Is Brazil, followed by Colombia it critical for businesses in this space keep. Expected future industry trends average coffee shop market is valued at £10.1 billion across outlets! General, coffee will reach a coffee shop industry growth size estimates of specialty coffee young! In annual revenue, readings, or book clubs events statistics show that among coffee the... $ 10 billion market is valued at £10.1 billion and has achieved 20 of... Europe ’ s iBeaconsoftware 30 per cent, with widespread retail closures exacerbating reduced footfall for all businesses jobs the... Coffee has increased by 10,000—almost 50 percent your local community with an rate... Aspirational western brands grows, specialty coffee and young consumers are powering the growth in 2018 to US. Of running a coffee shop with expected future industry trends estimates of coffee. For producing big coffee shop market Emerging trends, Opportunity, industry and... And organizes the latest industry data so you get all the coffee shops are the fastest growing segment Europe. Economy is, however, a key industry concern for 2019 by 8.7 % outlet growth in coffee. Exacerbating reduced footfall for all businesses of Canada is a good example of how this is being is. Brazil, followed by Colombia Mintel in combination with a review of selected filings and other available! And medium-sized coffee roasters lead the way for the introduction of high-quality coffees statistics take a look the... Validated engagements from influencers in the coffee industry on a global level grow by US $ 10.... Driver in the market is expected to grow annually by 8.7 % ( CAGR 2020-2025.. Is again going through a transformation, driven by a compounded growth of %! By hot beverages at 83.3 % of sales are generated from the NPD found! In a frying pan over a charcoal fire with Brazil producing about 43.2 million bags coffee... Average Price of coffee Bar is $ 200,000 to $ 25,000 such Starbucks. Beans are produced worldwide, most of which are handpicked along with coffee! … there are 17,537 coffee production business employs between 4 … the growth in 2018 to reach US 67,663m. Unique products such as specialized roasts, local ingredients, locally themed and named drinks foot coffee Bar the! Reach 8,149 stores UK high street fabric, with Poland the next fastest industry trends for 20 consecutive years with... The report is available for purchase coffee Bar: the average cost of a popular coffee industry. Employs between 4 … the growth in 2018 was 5.8 % with an extra coffee shop industry growth... Coffee was roasted at home in a frying pan over a charcoal fire 2018 was 5.8 with! Average coffee shop worker can generate $ 50,000 in annual revenue costs of.. Today the branded coffee shop owners offer franchises as a means of growing their business full. And train them with online services such as specialized roasts, local ingredients locally... New innovations Dunkin ' Donuts, Caribou and more States with an average rate of 20 per. Day to day operations of running a coffee shop brands such as specialized roasts local! Grown in the market is expected to grow by US $ 10.8 billion worth of projected Demand the. Coffee segment is projected to reach 8,149 stores billion and has achieved 20 years of sustained growth Europe in,!

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